Archive for July, 2008

Make Money with Niche Websites: Part 2 – Choosing A Niche

Saturday 12 July 2008 @ 9:10 pm

This is part 2 in my series on making money with Niche Websites, if you haven’t read part 1, you can read it here.

This is the most important step if you are going to make money with your niche website, you need to choose what that niche is going to be. Your main goal here is to find a niche that is high paying, but has low competition. You will also want your niche to have keywords with a decent number of daily searches, as most of your traffic will come from search engines. Finding a balance between these three points will be the key to success with your niche website.

There are a couple places that I would recommend you go and look at to find your niche topic.¬† The first site is which is one of the biggest article directories on the web. Take a look at their categories on the site¬† to get a good idea of some niche areas. Also take a look at some of the articles in those categories to see which ones are getting the most views. You want to find articles on a topic that people are actually interested in, which means there is more of a chance that they will visit your site. A good number of views for an article in your prospective niche is about 20 per day to get a good return on investment with your site. You can find this info by clicking on an article and scrolling all the way to the bottom. There it will show you how many views it has, and when it was published. This method will help you with a ‘popular niche’, but what about finding a high paying niche?

One of the best places to go to find out how much a niche will pay is SpyFu. It is a great PPC analysis tool that gives an estimate of what people are currently paying for keywords and phrases. It was designed as a free tool for Search Engine Marketers to spy on their competition, but is also great for researching niche keywords. You will not be able to find exact numbers, but it will give you a good idea of what to expect so that you can make a better decision about your niche.

Type in the keyword for the niche that you are thinking about targeting. This can be something that you found on, or just some other topic that you think might be a good choice. Try to be creative here, you’d be surprised as to what strange keywords pay really well! After you’ve done your search, you will be shown a whole bunch of data for that keyword or phrase. The main thing that we are concerned about here is the Cost/Click. This shows approximately how much advertisers are paying for these keywords, so if the advertisers are paying more, you will receive more money from Adsense for each click.

For example: If you do a search for “mortgage” you will see that advertisers are paying between $1.00 and $16.60. But if you search for “camping” you will see that advertisers are only paying between $0.40 and 1.03 per click. This tells us that as Adsense publishers, we are much more likey to make money with a site on mortgages, then if we had a site on camping. You generally want to find a niche that is paying about $1.00 per click on the low end.

Now that you’ve got your niche topic chosen, it’s time to start building your site. In part 3 of this series, we will look at building the content for your website, and how you can target long tail keywords to increase your rank on the search engine result pages and increase traffic to your site.

Stay tuned!


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