Archive for April, 2008

Using Long Tail Keywords to Increase Search Engine Traffic

Monday 28 April 2008 @ 4:01 pm

If you’ve never heard the term “long tail keywords” before, then you’re probably wondering what the heck I’m talking about, and how can you actually use these to increase your traffic. Long tail keywords are different from your normal search engine keywords like “web designer”, “toronto restaurants” or “buy cds online”. They are much more specific, contain more words, and are sometimes on the brink of a full sentence! For example, instead of just searching for “web designer”, someone might search for “blog web designer for making money”.

The main reason for focusing on these long tail keywords, is because instead of using popular and more broad keywords which are generally much more competitive, you optimize your site for longer, more specific keywords which generally are much less competitive. When your keywords are hit, there is a much greater chance that your site is going to be returned on the front page of the search results, which increases your chances of a new page visit.

Many people tend to focus on the popular keywords, then end up sending the majority of search engine traffic to their sites. And when an optimization is done, that increases the traffic on those 10 or 20 keywords, people rejoice. This goes along with the 80-20 rule, that says that the top search terms provide 80% of the page views. The problem is, that after looking at a lot of different sites, this doesn’t really seem to be the case anymore, especially for small to medium sites, that just can’t compete with the giants.

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Using Long Tail Keywords to Increase Search Engine Traffic

How to improve your rank with Google’s Blog Search Engine

Friday 25 April 2008 @ 1:41 pm

Google’s Blog search works differently from it’s regular search when determining your page rank. Instead of indexing your blog’s html pages, it uses your blogs XML feeds. Any blog that publishes a site feed such as RSS or Atom will be included, if your blog isn’t already included in the search, you can add it by giving them a ping here.

Google’s patent application for the process reveals the positive and negative factors which are used to determine how the blog search ranks its search results. For more details, you can take a look at an article by Bill Slawski over at SEO By the Sea. There, he goes into more details about exactly what each of these points mean, and what Google says about them.

Positive Factors

  • Links from blogrolls (especially from ‘high quality’ blogrolls or those of ‘trusted bloggers’)
  • Links from other sources (mail, chats)
  • Using tags to categorize a post
  • PageRank
  • The number of feed subscriptions (from feed readers)
  • Clicks in search results

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How to improve your rank with Google’s Blog Search Engine


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